Cookie Policy

COOKIE POLICY

Please read our Cookie Policy carefully and make sure you understand it. This Cookie Policy should be read in conjunction with our full Privacy Policy, Terms and Conditions, Refund Policy, and Genetic Information Processing Consent.

Last Updated: June 26, 2026

1. INTRODUCTION

This Cookie Policy explains how homeDNAdirect, operated by EDL International, LLC (“homeDNAdirect,” “we,” “our,” or “us”), uses cookies and similar technologies on the homeDNAdirect website.

If you do not agree with our Cookie Policy, do not use our website or services.

2. COMPANY INFORMATION

The “Company” is homeDNAdirect.

The Company is a brand operated by EDL International, LLC.

The Company is not a laboratory. All testing services are performed by independent accredited partner laboratories selected by the Company.

3. WHAT ARE COOKIES?

Cookies are small text files placed on your device when you visit a website.

Cookies help websites:

• Function properly;
• Remember user preferences;
• Improve performance;
• Measure website traffic;
• Analyze visitor behavior.

Cookies may be temporary (session cookies) or remain on your device after you leave the website (persistent cookies).

4. TYPES OF COOKIES WE USE

4.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be disabled through our cookie preference tools.

Examples include cookies used for:

• Website security;
• Fraud prevention;
• Network management;
• Form submissions;
• Consent management.

Without these cookies, certain website functionality may not operate properly.

4.2 Analytics Cookies

The Company uses analytics technologies to understand how visitors interact with our website.

These technologies help us:

• Measure website traffic;
• Understand visitor behavior;
• Improve website performance;
• Identify technical issues;
• Enhance user experience.

5. GOOGLE ANALYTICS

The Company uses Google Analytics to collect information regarding website usage.

Google Analytics may collect:

• IP address (subject to applicable anonymization settings);
• Device information;
• Browser information;
• Website activity;
• Session duration;
• Referring pages;
• Geographic region.

Google Analytics uses cookies to generate reports that help us understand how visitors use our website.

Additional information regarding Google Analytics can be found in Google’s Privacy Policy and Google Analytics Terms of Service. Where required by law, Google Analytics cookies will only be placed after obtaining user consent.

6. GOOGLE TAG MANAGER

The Company uses Google Tag Manager to manage and deploy website tags.

Google Tag Manager itself does not generally collect personal information. However, it facilitates the deployment of technologies such as analytics tools that may process information as described in this Policy. Tags deployed through Google Tag Manager are reviewed periodically. Non-essential analytics, advertising or tracking tags are configured to respect applicable consent choices where required by law. The Company aims to prevent tags from collecting sensitive genetic, health, identity, payment or form-field information unless specifically disclosed and legally permitted.

7. COOKIES WE DO NOT USE

At the time of publication, the Company does not use cookies for:

• Behavioral advertising;
• Retargeting advertising;
• Cross-context behavioral advertising;
• Sale of personal information;
• Sharing personal information for advertising purposes.

Session Recording, Chat Tools and Sensitive Form Data

At the time of publication, the Company does not intentionally use session replay tools, keystroke recording technologies, chat interception tools, or similar technologies to record the contents of order forms, medical or genetic information forms, payment fields, or other sensitive data fields.

If any are introduced in the future, the Company will assess the technology before deployment, update this Policy where required, and configure the technology so that sensitive personal information, genetic information, payment information and identity documents are not captured or disclosed to third parties except where lawfully required and appropriately disclosed.

The Company does not sell personal information collected through cookies. The Company does not share personal information for cross-context behavioral advertising.

8. COOKIE CONSENT

Where required by applicable law, including the GDPR, UK GDPR, and similar regulations, the Company will obtain consent before placing non-essential cookies on a user’s device.

Rejecting non-essential cookies will not prevent access to the website, although certain optional features or functionality may be affected.

Visitors may change or withdraw cookie consent at any time by selecting the cookie preferences link available on the website or by clearing cookies through their browser settings. Withdrawing consent will not affect the lawfulness of processing based on consent before it was withdrawn.

Cookie preferences may be managed through our cookie banner or consent management platform.

9. BROWSER CONTROLS

Most web browsers allow users to:

• Delete cookies;
• Block cookies;
• Limit cookie functionality;
• Receive notifications when cookies are placed.

Instructions can typically be found through your browser’s help documentation. Disabling cookies may affect website functionality.

10. INTERNATIONAL VISITORS

Visitors from the European Economic Area, United Kingdom, Switzerland, Canada, Australia, California, and other jurisdictions may have additional rights concerning the use of cookies and online tracking technologies.

The Company honors applicable legal requirements regarding consent and privacy rights.

11. CHANGES TO THIS POLICY

The Company may update this Cookie Policy periodically to reflect changes in legal requirements, technology, or website functionality.

Updated versions will be posted on our website with a revised effective date.

12. CONTACT INFORMATION

Questions regarding this Cookie Policy may be directed to:

Data Officer
EDL International, LLC
Email: [email protected]
Postal Address: EDLI, 500 South Main Street, Las Cruces, New Mexico, 88001, United States of America